WebSeoMap Seo Checklist
1000-Point Monthly Marketing Scorecard
Select Month:
Total Points:
0
Content & Media Creation (Total: 150 points)
[35]
Article Posting – 1 article per week
[9]
1st Week
[9]
2nd Week
[9]
3rd Week
[8]
4th Week
[20]
Image Optimization – 3 images per week
[5]
1st Week
[5]
2nd Week
[5]
3rd Week
[5]
4th Week
[10]
Voice Content – 2 articles per month
[15]
Video Content – 1 video per month
[5]
Commenting – 2–3 relevant comments per month
[25]
Case Studies – 1 project post per month
[20]
Newsletter / Email Capture Forms – 1 email per month
[10]
Broken link check – biweekly checklist
[5]
Check in Weeks 1-2
[5]
Check in Weeks 3-4
[10]
Weekly SEO/Marketing Education – 30 minutes per week
[3]
1st Week
[2]
2nd Week
[3]
3rd Week
[2]
4th Week
Website Development & Technical SEO (Total: 190 points)
[20]
Pillar Pages – 1 major pillar page per month
[40]
Site Speed & UX – ongoing improvements
[25]
Schema Markup – implement structured data
[40]
Mobile-First Design – ensure responsive design
[20]
Internal Linking Strategy – optimize internal links
[10]
Upgrading Website – minor upgrade per month
[10]
Free Tools & Calculators – add 1 per month
[10]
Lead Magnets – add/update 1 per month
[15]
Website Security & Maintenance – updates, backups, SSL
Local SEO (Total: 230 points)
[60]
Google Business Profile – weekly updates
[15]
1st Week Update (Photo/Post)
[15]
2nd Week Update (Photo/Post)
[15]
3rd Week Update (Photo/Post)
[15]
4th Week Update (Photo/Post)
[15]
Bing Places – update & verify listing
[15]
Apple Maps Connect – update & verify listing
[15]
Local Directory Listings – add/update directories
[20]
NAP Consistency – ensure Name/Address/Phone match
[10]
Google Posts – 1 post every 2 weeks
[5]
Post in Weeks 1-2
[5]
Post in Weeks 3-4
[20]
Local Backlinks – 1 per month
[25]
Customer Reviews Strategy – collect/respond to reviews
[25]
Local Landing Pages – 1 per service/location
[15]
Geo-Tagged Photos – 3 per week
[4]
1st Week
[4]
2nd Week
[4]
3rd Week
[3]
4th Week
[5]
Local Press Releases – 1 per month
Customer Review Platforms (Total: 60 points)
[30]
Google Reviews – 1–2 reviews weekly
[8]
1st Week Goal
[7]
2nd Week Goal
[8]
3rd Week Goal
[7]
4th Week Goal
[10]
Yelp – 1 review biweekly
[5]
Review Goal for Weeks 1-2
[5]
Review Goal for Weeks 3-4
[5]
Facebook – 1 review monthly
[5]
HomeStars – collect/respond
[5]
Houzz – 1 post or review per month
[5]
Trustpilot, Angi, BBB, Yellow Pages (Combined)
Social Media Content Creation (Total: 80 points)
[15]
Facebook posts (weekly)
[20]
Instagram posts/reels/stories (weekly)
[15]
YouTube shorts or long videos (monthly)
[5]
LinkedIn post/comment (weekly)
[10]
TikTok video (weekly)
[5]
Twitter/X post/video/comment (weekly)
[5]
Pinterest content weekly
[5]
Engaging with other local accounts (weekly)
Online Communities & Publishing (Total: 60 points)
[5]
Reddit / Quora – provide helpful comments weekly
[5]
Craigslist – post ads
[10]
Facebook Groups – comment & engage authentically
[10]
Nextdoor – post/engage with neighbours
[20]
Guest Posting (viviqi.com) – 1 article per month
[10]
HARO / Qwoted – pitch for backlinks/mentions
Ads (Total: 50 points)
[20]
Google Ads (Search & Local Service Ads)
[15]
Retargeting Campaigns
[10]
Facebook / Instagram Ads
[5]
Other Ads (YouTube, TikTok, etc.)
Offline & In-Person Marketing (Total: 80 points)
[5]
Posters & Flyers / Community Board Ads
[5]
Local Event Sponsorship
[30]
Networking Events & Partnerships – realtors, storage
[5]
Business Cards
[35]
Branded Trucks/Uniforms/Wraps
Customer Retention & Operations (Total: 50 points)
[20]
Referral Program
[20]
Post-Move Follow-Up
[10]
Branded Moving Supplies
Strategy & Analytics (Total: 50 points)
[25]
Analytics & Reporting (GA4)
[15]
Call Tracking
[10]
Customer Feedback Surveys